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Controlling Trade Show Costs
Trade-Show-Advisor.com recently wrote a blog post entitled “Know the 5 Trade Show Expenses You Can’t Control.” They went on to identify these five as: Freight that is Temporarily Missing That Lone...
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Tradeshow Television…You’re On
Earlier this week I read a post on TradeShowAdvisor.com in which Bob Lipp, creator of Trade Show News Television, said a well-produced tradeshow video can extend the life of your trade show investment....
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Lead Gen Tracking Technologies for Trade Shows– What value do they bring?
Lead tracking technologies for trade shows aren’t new. But even though they’ve been around a while, few improvements have been made to really showcase their value. Sure, they’ll all tell you who’s been...
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The Tradeoff of Trade Shows
Trade shows evolve over time, but a company’s decision to exhibit may become automatic. Before your business registers for its annual appearances at the trade shows you’ve always attended, take time to...
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Trade Show Technology Trends to Watch in 2012
Some of the strong technology trends that emerged in trade show and event marketing in 2011 are sure to carry through to 2012… Indoor Positioning Systems use a new technology that is more precise than...
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New Year, New Marketing Resolutions
It’s the time of year for resolutions. And, while you may be focused on personal goals – whether looking to lose a few pounds in the coming year, spend more time with the family, get out of debt, etc....
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Resilience.
“An idea can be as flawless as can be, but its execution will always be full of mistakes.” – Brent Scowcroft, former US National Security Advisor “Life isn’t supposed to happen the way you plan. Life...
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Digital Marketing Strategy
In the past week, I’ve heard two different people, from two very different walks of business life, reference digital marketing strategy, or DMS for short. If this is any indication, it appears that...
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iPads Impact on Sales and Marketing
There’s no doubt about it, the iPad is here to stay. According to its Wikipedia site, since its launch in April 2010, and through the end of 2011, Apple had sold more than 15 million units,...
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Social media meets email
According to TechCrunch, IBM announced it will extend the social media features of its IBM Connections, the company’s social network for work environments. The system, which I’ve never heard of, has...
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